Using Facebook Fan Pages To Drive Traffic To Your Site

It’s no longer a secret that social networking sites such as Facebook and Twitter can be an effective way to make money by marketing a business or service, but many small business owners and network marketers are still not using Facebook to its full potential, and are missing out on potential sales. The idea is to build brand recognition and create potential new customers, but many people still seem to be at a loss as to what to do once their Facebook fan page is up and running.
The first thing that you have to do is make your fan page look completely different from every other page on there. That means using every inch of real estate to get your logo on there, as well as images that are relevant to your company. Try to make it look like your own individual page rather than just a Facebook sponsored space that won’t stand out in the crowd. While there are still some that don’t care for the new timeline style on Facebook, it’s actually a great way to really individualize your fan page with a custom header at the top.
There are many experts that will tell you to make people like your page before sharing any information. While that may be a great way to build a quick list of fans, it’s also a sure way to drive others away from your page. Imagine how annoying it would be if you were trying to decide which movie to watch at the theater, and when asking for a recommendation you are repeatedly told, “I’ll tell you if you just like me.” It’s a smarter idea to let visitors judge your content first, and then decide whether they want to like your page or not. There is also a better chance that they will share your page with their friends knowing that they won’t have to jump through hoops to see what you have on offer.
A great way to keep fans of your page happy is to engage them in everything that you do. Put up images of new products and ask for their feedback, with the clear understanding that it might not all be good. Letting your customers speak is a great way of seeing what they like, and also figuring out ways that you can improve your business to serve them better.
It’s possible to build a strong, vibrant Facebook fan base for free, but it might be a good idea to spend a little money on marketing to kick start your page. You should also be sure to connect your main website and your Facebook page so that customers can jump seamlessly from one to the other. Imagine having a picture up of a great product that everyone loves, and then making them try to guess where to go to buy it. Linking between both sites is a great way to do business and to build brand recognition.

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