Monday, July 1, 2013

Clickbank Payment Processing

Up until very recently, Clickbank only accepted payment for products via credit card. But their credit card processing was one of the best in the business.

You’ll find that many affiliate marketers take payments through PayPal. It’s one of the most popular online payment processors on the internet. And their fees are very low. PayPal allows people to accept payments by credit card and echeck. Due to some bad experiences, some people refuse to pay for anything by PayPal so, if you only take PayPal, that’s a whole section of
the buying public that you’ll never do business with.

Clickbank realised the potential of being able to take PayPal payments, in addition to the credit card transactions they were already taking, so they’ve added an option to their payments pages that allows a buyer to order a product either using a credit card directly or through PayPal.

If you do have your own PayPal account, you’ll never need to use it to sell Clickbank products. Even if you’ve had a falling out with PayPal and you’ve sworn never to deal with them again, Clickbank handles all the Pay- Pal transactions independently of you (through their own PayPal account).You just get your commission check every 2 weeks, regardless of what way the buyer has paid for his product.

Adding PayPal to their payment options has been a very smart move by Clickbank and has dramatically increased the customer base for Clickbank products.

Clickbank take care of all the payment processing, any fraud issues, divvies up the payment to the product owner and affiliate and handles all the backend stuff such as issuing refunds, doing credit checks and, most importantly,handling affiliate payments automatically (as well as mailing out those all-important commission checks).

It’s this ease of use that appeals so much to affiliates. There’s literally nothing more to worry about than promoting your links. If you’ve created your own product, you just keep recruiting new affiliates, training them up (by giving them material to promote your product) and they, in turn, keep sending you new customers.

Clickbank simply offer the easiest way to take payments online. Every other online processor seems kludgy in comparison.

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