Clickbank Payment Processing
Up
until very recently, Clickbank only accepted payment for products via
credit card. But their credit card processing was one of the best in the
business.
You’ll
find that many affiliate marketers take payments through PayPal. It’s
one of the most popular online payment processors on the internet. And
their fees are very low. PayPal allows people to accept payments by
credit card and echeck. Due to some bad experiences, some people refuse
to pay for anything by PayPal so, if you only take PayPal, that’s a
whole section of
the buying public that you’ll never do business with.
Clickbank
realised the potential of being able to take PayPal payments, in
addition to the credit card transactions they were already taking, so
they’ve added an option to their payments pages that allows a buyer to
order a product either using a credit card directly or through PayPal.
If
you do have your own PayPal account, you’ll never need to use it to
sell Clickbank products. Even if you’ve had a falling out with PayPal
and you’ve sworn never to deal with them again, Clickbank handles all
the Pay- Pal transactions independently of you (through their own PayPal
account).You just get your commission check every 2 weeks, regardless
of what way the buyer has paid for his product.
Adding
PayPal to their payment options has been a very smart move by Clickbank
and has dramatically increased the customer base for Clickbank
products.
Clickbank
take care of all the payment processing, any fraud issues, divvies up
the payment to the product owner and affiliate and handles all the
backend stuff such as issuing refunds, doing credit checks and, most
importantly,handling affiliate payments automatically (as well as
mailing out those all-important commission checks).
It’s
this ease of use that appeals so much to affiliates. There’s literally
nothing more to worry about than promoting your links. If you’ve created
your own product, you just keep recruiting new affiliates, training
them up (by giving them material to promote your product) and they, in
turn, keep sending you new customers.
Clickbank simply offer the easiest way to take payments online. Every other online processor seems kludgy in comparison.
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