Google Adwords Tips #1 - This is the most important one. Make sure that your ad is relevant.
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You may think it’s common sense, but you’d be surprised how many people DON’T do it.
eg. You’re selling a Sony XYZ Plasma TV. So on your ad
you put “NEW TV”. 80%+ people who click won’t buy because they maybe
looking for information, and your ad is NOT at all relevant to your
product. On the other hand if you had “Sony XYZ Plasma TV”, everyone
that clicks is interested in that product and specifically that model,
which is the one you’re selling. This means more sales.
Google Adwords Tips #2 - Keep that
Google Ad of yours short. If you have a few different keywords, then
simply make a few different ads. This way you can achieve a high ranking
for all your keywords, which all link to your site.
Google Adwords Tips #3 - Your “pitch
page” or “landing page” (the page a person who clicks one of your Google
Ads is sent to), has to be relevant again. You will not believe how
many people I have seen who put up an ad on weight loss, for example,
and then have something about “Getting 6-Packs in 30 Days”. Yes they are
related, but NO they are not relevant to the viewers. A woman who is
wanting to lose a few pounds may come onto the site, NOT LOOKING FOR A
6-PACK. There you go, you’ve just lost 50% of your sales.
Google Adwords Tips #4 - Always test
multiple versions of your ads and see which one works the best. It’s all
about consistancy and getting more for your money at the end of the
day.
Google Adwords Tips #5 - Track your results. Simple isn’t it? See if what you’re paying for is worth paying for.
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